I have always stayed away from running ads on Google's content network and one reason was that I wasn't able to track this traffic very well or check the the ad placement. Well, at least part of this problem appears to be solved with the new Placement Performance reporting capability just announced. I'm looking forward to testing this out and I will post an update when I do that.
This is what Google says in Adwords Help:
"You can now run a Placement Performance report to view performance metrics for ads that may be running on URLs or domains within our content network.
Google has always provided full online statistical, conversion, and financial reporting for the Google AdWords program. Now with the Placement Performance report, you can gain greater transparency about your campaigns' performance on the content network for the first time. This report is intended as a tool for you to make informed decisions on improving your campaign's return on investment."
This looks promising. I'll keep you posted.
Wednesday, June 20, 2007
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