The big question looming right during the Holiday shopping season is if Google is in the process of updating. At least two forum threads are discussing this possibility: DigitalPoint Forums and WebmasterWorld , where Matt Cutts (kind of) denies anything big happening. I personally don't see any significant changes to Google ranking for any of my client sites, so I'm inclined to think that this is nothing to make a big deal about. But, we will see.
By the way, here is the link to Matt Cutts' blog (where there isn't any mention of a Google update).
Claudiadot
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