SEO & Trust - Some Thoughts....

It was bound to come to this. A rainy Saturday night in New Mexico and I'm starting a Blog. Oh well, someday I'll get a life.

I read an interesting article tonight about the Google Trustbox that got my thinking about clients who want to buy a new domain and compete with the "big guys". The article by Stuntdubl, The Trust Knob is WAY too High - Google Trustbox, talks about how successful SEO requires a "Crusty trusted domain + content", when a few years ago, it was "Content + high PR links".

A very interesting article and I can't say that I disagree with the points made. However, I do think there is hope for the "new guy" with a new domain and lots of great content and a good, solid linking program. I think that a lot depends on the industry or niche - the amount and type of competition - the new website faces. I also think that a lot of very good, deep content on a new site will win over an old domain site with stale, weak content. In this sense, content is still king. But, the bar has been raised. There is no doubt about this. The days of throwing up a website with a bit of content, getting a lot of high PR links and waiting a short time for the money to start rolling in are long gone. However, what I really think is most important is that a good, solid business model will win over one that is not as solid. It takes more than a website, optimized or not, to make a good business. And, it's good business that it's really all about. Having a Trusted Business is more important than having a trusted domain. And, it does take time to build trust in a business - Internet-based or otherwise.

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